And as his work is always deeply rooted in music, it fits that it is sound-tracked by the designer’s new original composition, “Territory.” On Monday, the film was shown at Tokyo’s Shibuya Crossing. “Tomohisa’s characters’ decision-making process is visualized with a clash between a vintage MS-DOS-like aesthetic that symbolizes his mind, and a droid guided vision of the future a cultural collision that is typical of Fujiwara’s creative output. “The choices he makes contribute to forming a new version of himself, something the director asserts is the true meaning of fashion,” stated Moncler. Reuniting in a partnership with Japanese actor and singer Tomohisa Yamashita and director Genki Ito, Fujiwara released a film that explores a conceptualization of choices, with the protagonist moving into the night from a Tokyo ramen bar. In Japan, Fujiwara’s home, Moncler believed in a more customer-centric strategy. The 7 Moncler Fragment Hiroshi Fujiwara China Food Truck. ![]() Today, more than ever, I believe it will be essential to stay close to our clients by offering tailor-made engagement and an emotional experience in line with their local reality, but all the while staying true to the DNA of the brand.” In Japan, consumers, coming out of the lockdown have also shown the willingness to come back to a sort of normality. “The Chinese market is showing strong signals of enthusiasm in consumer attitude and drive to purchase. ![]() “The Asian market is showing positive signs with different shades country by country,” he noted. Ruffini underscored the increasing relevance of Asia and China for the brand. A Fragment truck will travel from store to store on July 1 and 2, serving customers with street bites inspired by the video set, culminating at Reel Mall. Singer and actress Victoria Song, comedian Pang Bo and TV host Nic Li discussed the collection, moving from a ramen shop to a futuristic studio setting, while giving styling tips on the new range. His recent partnership with Moncler pushes the brand’s iconic puffy jackets into artful streetwear with the addition of his signature graphic type treatments and Fragment’s worshiped lighting-bold logo.The launch in China was delivered through a livestreamed event on Tuesday with a team of local creators and within two hours it had reached over 17 million views. ![]() He’s worked with everyone from Nike to Levi’s to Louis Vuitton and is worshiped by fashion’s current crop of movers and shakers. The iconic footwear back has done it again, this time, teaming up with 7 Moncler Fragment, the luxurious Italian brand’s partnership with the one-of-one designer Hiroshi Fujiwara.įujiwara is the man behind Fragment Design, the beloved Japanese label that has been producing in-the-known streetwear and designers for decades. ![]() And that isn’t even counting the brand’s ongoing Golf Le Fleur partnership with Tyler, the Creator. The last few years have seen buzzy footwear designed by Off-White’s Virgil Abloh, Midnight Studios’ Shane Gonzales, JW Anderson’s Jonathan Anderson. Converse is making a habit of letting red-hot designers transform its most iconic sneakers from classic to straight-up covetable.
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